Media Influence
Young people spend an average of nearly 6 _ (6:21) hours per day with media. That’s 44 _ hours per week, the equivalent of a full-time job plus overtime.
The 6 hours devoted to media compares to:
2 hours spent with parents
1 hours spent in physical activity
Less than an 1 hour spent doing homework
– Kaiser Family Foundation, Generation M: Media in the Lives of 8-18 Year-olds, 2005
"The debate is over… For the last three decades, the one predominant finding in research on the mass media is that exposure to media portrayals of violence increases aggressive behavior in children."
– American Psychiatric Association
By age 18, a U.S. youth will have seen 16,000 simulated murders and 200,000 acts of violence.
– American Psychiatric Association
…kids with higher exposure to sex on TV were almost twice as likely than kids with lower exposure to initiate sexual intercourse.
– Study Conducted by RAND and published in the September 2004 issue of Pediatrics.
From 2001 though 2003, youth in the United States were 96 times more likely per capita to see an ad promoting alcohol than an industry ad discouraging underage drinking.
– Center on Alcohol Marketing and Youth, Alcohol Industry "Responsibility" Advertising on Television," (Washington, D.C., 2005).
Alcohol advertisers spent $2 billion on alcohol advertising in measured media (television, radio, print, outdoor, major newspapers and Sunday supplements) in 2005.
– Nielsen Adviews.
Exposure to alcohol advertising shapes attitudes and perceptions about alcohol use among young people (defined in this study as ages 15-20) These attitudes and perceptions predict young people’s positive expectancies and intentions to drink.
– K. Fleming, E. Thorson, et al., "Alcohol Advertising Exposure and Perceptions: Links with Alcohol Expectancies and Intentions to Drink or Drinking in Underaged Youth and Young Adults," Journal of Health Communication 9(2004): 3-29.
